11, Vandana Apartments,
Plot No. 166, S. No. 96/97, Bhusari Colony,
Pune, Maharashtra,
India – 411 038.

Tele: 020 25282818

Know the unknown

The end consumer is the focus of all our research. Their perspective unfolds opportunities by identifying the latent needs and desires. Our research process involves planning and formulating a research intent guideline customised to specific research requirements. Users are then studied in their environment and culture, followed by market study, trend mapping and documentation. Mining insights hence obtained provides our customers probable opportunity spaces which then further feeds the design process.

As part of our research undertaking, we carry out :

  • Ethnographic study
  • Co-creation workshop
  • Behavioral mapping
  • Focus group discussion
  • Concept evaluation