11, Vandana Apartments,
Plot No. 166, S. No. 96/97, Bhusari Colony,
Pune, Maharashtra,
India – 411 038.

Tele: 020 25282818

VEGO Home Science

ICE BOX 3D – Personal air cooler

VEGO did have a product line to cater to personal air cooler segment, but with the introduction of new 3D range of air coolers they found themselves in the midst of increasing pressure on both fronts to quickly bring in a product to replace their existing personal air cooler range.

With the launch of OPTIMA 3D and GIANT 3D, VEGO marketing team could feel the change in brand perception in the minds of dealers and consumers which were undergoing a transformation and their expectations from the brand had increased.

Moving ahead with our strategy to bridge the gap between products and experience it was necessary for VEGO to offer a younger sibling in the personal air cooler segment which meets the growing brand expectations. This market being very price sensitive it was necessary that our design approach brought in the right balance between style and engineering to keep our manufacturing cost at bay. This new product carries on style cues from its former sibling but leaves no room to exemplify its smart and dynamic attitude with curves flowing from either sides and merging with front contributing for wider air throw. Outward scoops on shoulders lead it to provide intuitive grip for easy maneuverability.